Newspaper masthead ‘desecration’
The Australian Newsagency Blog has a section devoted to “newspaper masthead desecration” with 37 posts.
The author is referring to a new habit among publishers to place advertising stickers on their front pages.
Numerous examples are given, many from Fairfax broadsheets the Sydney Morning Herald and The Age.
News Limited publications employ the same advertising method, but in recent examples the Adelaide Advertiser has placed the stickers below the masthead.
Apparently the equipment required to stick the ads is rather expensive and I’m not aware of any country papers using it.
The advertisers presumably pay a premium, and the ads are certainly effective because they command attention.
They are just as effective though below the masthead, and to that extent I agree with the newsagents.
Newspapers should protect and promote their brands. They should not allow their mastheads to be cheapened or compromised.
Comments
Leave a Reply