Circulation gain: A case study
I just heard from an industry colleague the Kalgoorlie Miner achieved circulation growth of more than three percent last financial year. I knew it was on track for that result when I left in May, but it was good to hear confirmation.
I haven’t seen all the other regional daily figures to benchmark the result, but I expect the Miner’s performance is a good one. Read more
What sells papers
Circulation figures for The Border Watch are compiled monthly. Yesterday we laid all the July papers on a table and noted their individual net sales.
I was pleased with how consistent the sales were. Circulation was up on the same month last year as well, which is always the aim.
We could only identify one edition where the front page content obviously influenced sales. Read more