The wrap

Newspapers often have a “wrap around” known as the “wrap”. It’s generally a special feature related to a major event.

I’ve had discussions and arguments about wraps. In my view they are not worth running except in exceptional circumstances.

I won’t define those circumstances because they can’t easily be defined. Read more

New Advertiser masthead

The Adelaide Advertiser launched a new masthead earlier this month and it completely fails to grab me. Read more

Trouble getting your paper?

The Sunday Herald Sun includes some text on page two inviting readers to contact the newspaper if they have trouble buying a copy.

It appears under the headline “Trouble getting your paper”:

We’re keen to know if you are having trouble buying your copy of the Sunday Herald Sun and herald Sun. If your retail outlet sells out of the paper any day of the week, we’d like to hear from you …

There’s an obvious problem with this. If the reader wasn’t able to buy a copy they won’t see the notice.

That’s a little trite perhaps. If it appears every day it might be a call to action when the reader misses finding a Herald Sun, but I question the value of taking up space on page two with a negative message.